Monday, October 29, 2018 – During the welcome-home event of the Dutch Invictus Games team, Marc van de Kuilen, wheelchair basketball player and captain for the Dutch Invictus Games Sydney 2018 team handed the Invictus Games flag over to Gen (ret) Mart de Kruif, Chairman of the Invictus Games The Hague 2020. Keeping the Invictus spirit alive, the organizing committee launched a brand-new promotion video that captures what the event is all about.
Edwin de Wolf, veteran and former team captain of the Dutch Invictus Games team, plays the main character in this 60 second film. You see him in training for the Invictus Games on his speedbike as he passes famous landmarks of The Hague. The film switches between these scenes and flashbacks towards his past. These flashbacks – shot from Wolf’s point of view – show the backstory of his personal battles and struggle towards the Invictus Games. As the scenes follow onto eachother the tempo increases untill the film reaches the climax.
This commercial embodies the journey of the Invictus competitors and shows three themes. Starting with a personal trauma, secondly the life-line sports has been in their rehabilitation process, personally as well as for their friends & family and thirdly the Invictus Games; a platform were they can show the world that they are stronger than ever!
Conny Wenting, CEO of the Invictus Games The Hague 2020 said: “This commercial for the Games shows that due to hard work, teamwork and an ”unconquerable spirit” the competitors are doing the almost impossible. Sports are a life-line in their rehabilitation process. Visible as well as invisible wounds have changed their lives forever. Yet, they have shown the power to persevere and overcome their challenges resulting in being role models around the globe".