Superdry announced as an Official Supporter of the Invictus Games The Hague 2020

Superdry has become an Official Supporter of the Invictus Games The Hague 2020, presented by Jaguar Land Rover. Superdry also extends its partnership with the Invictus Games Foundation in a continuation of its long-term collaborative relationship.

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Photocredits: Getty Images

In 2018, Superdry was the official clothing supplier for the Invictus Games Foundation and the Invictus UK that competed in the Invictus Games Sydney 2018. As an Official Supporter of the Games in The Hague in 2020, crew, officials, volunteers and family and friends will be provided with Superdry branded clothing and kit.

Phil Dickinson, Superdry Creative Director, said: ‘The Invictus Games is the most inspiring and motivating event in the world of sport. To work on this project is a career highlight for me personally and a defining moment for Superdry Sport.’ 

Superdry sport is designed to deliver specific performance solutions to the world’s most exceptional and dedicated competitors. The brand aesthetics are unique and inspirational, this impeccable attention to detail is emulated throughout the collection.

With brand values that are aligned with those of the Invictus Games Foundation and the Games, Superdry’s synergy will be central to their commitment to helping the competitors achieve their best, and to the principles of the Invictus Games.

“We are happy to announce and welcome our first Official Supporter for the Games: Superdry”, said Gen (ret) Mart de Kruif, Chairman of the Invictus Games The Hague 2020. “This partnership enables the professional appearances of our support staff, officials, volunteers and Family & Friends during the Games. It enables our visitors to address the right people, it is also is a token of appreciation towards our support staff to be awarded and dressed with high quality apparel, suited for the job”.

Dominic Reid, CEO of the Invictus Games Foundation, said, “We are delighted to announce the continued support of Superdry to both the Invictus Games Foundation, and the forthcoming Games in The Hague. Our partnership will help us continue our international activity on behalf of wounded, injured or sick Servicemen and women, as well as meaning members of our team will be smartly kitted out as they go about their work.”

For more information on the upcoming Games head to

About Invictus Games The Hague 2020

De Invictus Games is een internationaal sportevenement voor fysiek en/of mentaal gewonde militairen. De Invictus Games gebruikt de kracht van sport om herstel te stimuleren, revalidatie te ondersteunen en breder begrip en respect te genereren voor hen die hun land dienen of gediend hebben.

‘Invictus’ staat voor ‘onoverwonnen’. Het symboliseert de vechtlustige geest, van fysiek en/of mentaal gewonde militairen. Het laat zien wat je, ondanks je verwondingen, kunt bereiken.

Aan de Invictus Games, die in het voorjaar van 2022 in Den Haag worden gehouden, doen 500 deelnemers mee, uit 20 verschillende landen. Zij zullen actief zijn in tien verschillende sporten.

Alle deelnemers mogen, op uitnodiging en kosten van de organisatie, twee vrienden of familieleden die hebben geholpen tijdens het revalidatieproces meenemen naar het evenement.

Iedere deelnemer aan de Invictus Games heeft zijn eigen verhaal, maar allen hebben ze de innerlijke kracht gevonden om door te gaan en zichzelf op te richten. Alleen, met hulp van familie en vrienden, maar altijd mede dankzij de kracht van sport.

The Invictus Games is an international adaptive sporting event for Wounded, Injured and Sick Servicemen and women, both serving and veteran. The Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect of all those who serve their country.

The word ‘Invictus’ means ‘unconquered’. It embodies the fighting spirit of wounded, injured and sick Service personnel and personifies what these tenacious men and women can achieve post injury.

The Invictus Games is about much more than just sport – it captures hearts, challenges minds and changes lives.

The Invictus Games 2020 will be held in The Hague in the spring of 2022 and invites 500 competitors, from 19 different countries. They will participate in 10 different sports.
All competitors may bring two friends or family members who have helped during the rehabilitation process, at the invitation and expense of the organization.

The participants all have their own story of physical and/or psychological injury or illness. But all of them have found the inner strength to go on and reinvent themselves. Sometimes alone, often with the help of family and friends, but always through the power of sport. The Invictus Games The Hague 2020 is the platform to share their stories and add another chapter to their book of life.

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