New promotion video shows what Invictus Games is all about

Monday, October 29, 2018 – During the welcome-home event of the Dutch Invictus Games team, Marc van de Kuilen, wheelchair basketball player and captain for the Dutch Invictus Games Sydney 2018 team handed the Invictus Games flag over to Gen (ret) Mart de Kruif, Chairman of the Invictus Games The Hague 2020. Keeping the Invictus spirit alive, the organizing committee launched a brand-new promotion video that captures what the event is all about.

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Edwin de Wolf, veteran and former team captain of the Dutch Invictus Games team, plays the main character in this 60 second film. You see him in training for the Invictus Games on his speedbike as he passes famous landmarks of The Hague. The film switches between these scenes and flashbacks towards his past. These flashbacks – shot from Wolf’s point of view – show the backstory of his personal battles and struggle towards the Invictus Games. As the scenes follow onto eachother the tempo increases untill the film reaches the climax. 

 

Message

This commercial embodies the journey of the Invictus competitors and shows three themes. Starting with a personal trauma, secondly the life-line sports has been in their rehabilitation process, personally as well as for their friends & family and thirdly the Invictus Games; a platform were they can show the world that they are stronger than ever! 

 

Conny Wenting, CEO of the Invictus Games The Hague 2020 said: “This commercial for the Games shows that due to hard work, teamwork and an ”unconquerable spirit” the competitors are doing the almost impossible. Sports are a life-line in their rehabilitation process. Visible as well as invisible wounds have changed their lives forever. Yet, they have shown the power to persevere and overcome their challenges resulting in being role models around the globe".

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About Invictus Games The Hague 2020

De Invictus Games is een internationaal sportevenement voor fysiek en/of mentaal gewonde militairen. De Invictus Games gebruikt de kracht van sport om herstel te stimuleren, revalidatie te ondersteunen en breder begrip en respect te genereren voor hen die hun land dienen of gediend hebben.

‘Invictus’ staat voor ‘onoverwonnen’. Het symboliseert de vechtlustige geest, van fysiek en/of mentaal gewonde militairen. Het laat zien wat je, ondanks je verwondingen, kunt bereiken.

Aan de Invictus Games, die van 9 tot 16 mei 2020 in Den Haag worden gehouden, doen 500 deelnemers mee, uit 19 verschillende landen. Zij zullen actief zijn in tien verschillende sporten.

Alle deelnemers mogen, op uitnodiging en kosten van de organisatie, twee vrienden of familieleden die hebben geholpen tijdens het revalidatieproces meenemen naar het evenement.

Iedere deelnemer aan de Invictus Games heeft zijn eigen verhaal, maar allen hebben ze de innerlijke kracht gevonden om door te gaan en zichzelf op te richten. Alleen, met hulp van familie en vrienden, maar altijd mede dankzij de kracht van sport.


The Invictus Games is an international adaptive sporting event for Wounded, Injured and Sick Servicemen and women, both serving and veteran. The Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect of all those who serve their country.

The word ‘Invictus’ means ‘unconquered’. It embodies the fighting spirit of wounded, injured and sick Service personnel and personifies what these tenacious men and women can achieve post injury.

The Invictus Games is about much more than just sport – it captures hearts, challenges minds and changes lives.

The Invictus Games 2020 will be held in The Hague from 9 to 16 May and invites 500 competitors, from 19 different countries. They will participate in 10 different sports.
All competitors may bring two friends or family members who have helped during the rehabilitation process, at the invitation and expense of the organization.

The participants all have their own story of physical and/or psychological injury or illness. But all of them have found the inner strength to go on and reinvent themselves. Sometimes alone, often with the help of family and friends, but always through the power of sport. The Invictus Games The Hague 2020 is the platform to share their stories and add another chapter to their book of life.

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